There could be sponsors who want a say on where SRX races next season, and that puts Evernham on the hunt for short tracks that fit the series' core grassroots principle. The series has to pay its bills - and Evernham wants a $1 million payout to the season champion in the future - so sponsorship talks on a second season have already started. Of course, SRX is also a business and its ownership group includes The Montag Group CEO Sandy Montag and Bruin Capital CEO George Pyne. No idea is a bad idea, and if the fans make themselves heard, Evernham and Stewart listen. SRX originally signed a two-year deal with CBS, and there's been no indication the series won't return.īut its direction - and this is the fun part of SRX - is up in the air. Whatever it was, fans liked it because each race averaged at least 1 million viewers. “Nobody is sitting here saying this is a super serious series that's going to the next level.” “It's motorsports entertainment,” Evernham said. Nothing was off limits as far as Evernham was concerned he was fine adjusting for the sake of the show. The first race was OK and then came a critical moment that differentiated SRX from every other series: Evernham and CBS actively made tweaks to the racing and even the broadcast presentation based on viewer feedback. The series had drama, theatrics, solid story lines and it was packaged in a two-hour primetime window when CBS had nothing better to slot on the typically slow Saturday nights of summer. This was the crowning moment for SRX, which started as one of Ray Evernham's crazy ideas and became the star of the summer. To share the podium with both of them, I couldn’t have asked for anything. “We were legitimately racing 1-2, which is incredible. That was no fluke or joke or setup thing," Chase Elliott said. “We were literally racing for the win of the race. It was a podium Chase Elliott will forever treasure. Chase Elliott beat Tony Stewart, the series co-creator and “regular series champion,” and Bill Elliott, to cap the season. With the 65-year-old Hall of Famer in the field, and permission from both Hendrick Motorsports and NASCAR, Chase Elliott had just his second ever opportunity to race against his old man. The night before his real job as a Cup Series superstar at a race - in New Hampshire!Ĭhase Elliott thought SRX was cool and watched his father, Bill, compete the first five weeks as one of the regular participating all-stars.
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